ABOUT MUST KNOW NY

New York’s Insider Pass
Independent culture & events journalism—filed at street level, published before the after-party ends.

Our Mission

Must Know NY exists to decode the city’s most interesting pop-ups, launches, and late-night sets so you never miss the moment. We chase the story, shoot the footage, and hit “publish” within 24 hours—giving readers the context behind the confetti.

What We Cover

BeatTypical AngleLive EventsFirst-look photos, brand activations, crowd energyMusic & NightlifeSet-list highlights, surprise guests, venue intelFashion & StreetwearCapsule drops, NYFW runway recaps, designer Q&AsAnime & Pop CultureConvention floor walk-throughs, fan-experience guidesCommunity & City LifeArt fairs, nonprofit galas, hyper-local gems

Why Trust Us

• Boots-on-the-ground reporting – Every recap is built on first-hand notes, original photos, and real conversations—never press-release copy.

• Fast, reliable turnaround – Articles go live within 24 hours (often sooner) so you’re reading while the hashtag is still trending.

• City-wide lens – From sold-out arena shows to 20-person gallery pop-ups, we cover the full spectrum of New York culture across all five boroughs.

• Editorial integrity – Two-step fact-check and clear “Sponsored” labels keep news and promotion separate; opinions stay independent.

• Multimedia depth – Interactive maps, set lists, photo galleries, and behind-the-scenes interviews add context beyond a standard write-up.

• Inclusive ethos – We spotlight voices, creators, and neighborhoods traditional outlets overlook, ensuring the city’s culture is documented in full.

Who We Are

Must Know NY is a collective of New York-based editors, photographers, and culture writers united by a single goal: open the velvet rope for anyone who loves this city as much as we do. Our newsroom operates out of co-working lofts, subway cars, and standing-room sections—wherever the story breaks—so readers can experience the energy in real time.